ABOUT US

Awuel Phoxe is an alternative self-care brand that focuses on providing experiences to soothe the soul.

We were founded in a dorm room during the cold, dry winter of early 2017 with the unwavering purpose of having a line of products that resonated specifically with who we are. There are many different sides to us and we want to speak through the actions of our brand in sharing this journey of belonging, self awareness and well being.

Awuel Phoxe caters to the community of those on their venture towards greatness, however personally defined.

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We're built for 

the dreamer, 

the ambitious thinker, 

the wanderer, 

the ever-changing spirit. 

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Come along--rise with us!